Viva Magenta!

Viva Magenta


'Viva Magenta'... PANTONE 18-1750... is an unconventional color for unconventional times. It's a power color that is a celebration of life... a vibrant crimson-red shade that is rooted in nature. The Pantone Color Institute, a leading source of color expertise, has designated 'Viva Magenta' as the 2023 Color of the Year! "It's a pulsating color whose exuberance promotes a joyous and optimistic celebration of nature. The origins of this color stems from the cochineal beetle, and insect from which the natural dye, carmine, is derived... one of the strongest and brightest of the natural dyes.

This year, look for an increased appreciation of the natural world and a yearning for strong, natural colors, as we put issues such as climate change, sustainability and protecting nature at the forefront of our lives. We embrace the value of including living things into our homes and offices... plants, flowers, living plant walls and more outdoor living spaces. 

As gardeners, we can create energy in the perennial garden with this passionate color choice. 'Viva Magenta' easily becomes the focal point when you plant flowering perennials such as 'Ernest Markham' Clematis, 'Magenta Splash' Itoh peonies or flowering bulbs such as Tulip 'Margarita'. 'Viva Magenta' will add a pop of color and a feeling of fun to metal bistro sets, as well as to plush fabrics for outdoor sofas, chairs, pillows or indoor/outdoor rugs with patios and decks.

Depending on how you use it, 'Viva Magenta' can be a powerful and graceful color... one that stands out, yet can stand beautifully on its own.

Hello 2023... Welcome a new year with an inspiring, new color!